CHALLENGE

For our challenge, we’d like you to build out the onboarding process for a smart collar solution for dog owners.

Smart dog collars enable owners to track the real-time location and activity of their dogs. The collar is chew-proof, water-proof, and just generally dog proof. Owners can use Bluetooth to easily connect to the collar and set up their account via a native app on their phone. The collar utilizes GPS technology to track the dog’s location and stays charged for up to 4 months. Users can recharge the collar via usb port.

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HIGHLIGHTS FROM THE SECONDARY RESEARCH

The American Humane Association estimates that 1 out of 3 pets become lost at some point in their lifetime and according to the Coalition for Reuniting Pets and Families, less than 23% of lost pets in the U.S. are reunited with their owners.

RESEARCH & IDEATION
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We collaborated on Zoom, to brainstorm potential features for the app- performing affinity mapping & voting on prioritizing the features to be implemented.

USER PERSONA

· Walks her dog once a day

· Subscribed to 2 dog magazines 

· Never misses a Vet appointment

· Enjoys urban walks after work

· Wants to let his dog roam free around safe areas but is too scared to lose him

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FEATURES
Track Live Location

· Track Anywhere Anytime

· Set Safe Zone

· Share your dog’s location

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Alerts

· Escape Detection

· Time to Walk, Feed, and Play

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Health Monitoring 

· Heart Rate

· Activity Levels

· Sleep Pattern

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USER FLOW
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LOW FIDELITY WIREFRAMES
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BRANDING & IDENTITY
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FINAL DESIGN
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VIDEO OF THE PROTOTYPE
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"I loved the custom brand and illustrations. They definitely gave a nicer touch to the app. I really liked the 'skip' feature as I felt there were too many steps on the onboarding part. I really liked the brainstorm you had plus the research plus the user flow".

Judge Opinion:

Our team in a shortlist of 10 finalists among 137 teams.

Yay!