CHALLENGE
For our challenge, we’d like you to build out the onboarding process for a smart collar solution for dog owners.
Smart dog collars enable owners to track the real-time location and activity of their dogs. The collar is chew-proof, water-proof, and just generally dog proof. Owners can use Bluetooth to easily connect to the collar and set up their account via a native app on their phone. The collar utilizes GPS technology to track the dog’s location and stays charged for up to 4 months. Users can recharge the collar via usb port.
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HIGHLIGHTS FROM THE SECONDARY RESEARCH
The American Humane Association estimates that 1 out of 3 pets become lost at some point in their lifetime and according to the Coalition for Reuniting Pets and Families, less than 23% of lost pets in the U.S. are reunited with their owners.
RESEARCH & IDEATION
We collaborated on Zoom, to brainstorm potential features for the app- performing affinity mapping & voting on prioritizing the features to be implemented.
USER PERSONA
· Walks her dog once a day
· Subscribed to 2 dog magazines
· Never misses a Vet appointment
· Enjoys urban walks after work
· Wants to let his dog roam free around safe areas but is too scared to lose him
FEATURES
Track Live Location
· Track Anywhere Anytime
· Set Safe Zone
· Share your dog’s location
Alerts
· Escape Detection
· Time to Walk, Feed, and Play
Health Monitoring
· Heart Rate
· Activity Levels
· Sleep Pattern
USER FLOW
LOW FIDELITY WIREFRAMES
BRANDING & IDENTITY
FINAL DESIGN
VIDEO OF THE PROTOTYPE
"I loved the custom brand and illustrations. They definitely gave a nicer touch to the app. I really liked the 'skip' feature as I felt there were too many steps on the onboarding part. I really liked the brainstorm you had plus the research plus the user flow".
Judge Opinion:
Our team in a shortlist of 10 finalists among 137 teams.