Organic Vegetables

Cooking App Chef

While a healthy diet is essential for human life, cooking may feel like a burden when we have the same menu that not provide enough nutrients and vitamins.

PROBLEM

About 40% of the people in the U.S. cook between three and five times per week.

 

America wastes roughly 40 percent of its food (Food Print Organization).

 

Knowing what foods to eat and in what proportions is crucial for health. (Harvard Research, 2019).

HIGHLIGHTS FROM THE SECONDARY RESEARCH

"I often overbuy and food rotted in my fridge."

PRIMARY RESEARCH

· 20 participants

· 20-30 min interviews

"I don't know if my kids have enough nutrients."

"I always forget something to buy."

AFFINITY MAP
Affinity Map - Cooking_Shopping -05_2020

Planning

PERSONAS
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Based on the research, I created 2 personas:

· Married working woman without kids

· Married working woman with kids

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· Do not plan grocery shopping.

 

· Planning in a special app is

  too complicated.

· Forget something/ Overbuy.

 

· Abandoned using apps after

  several attempts.

WIREFRAMES SKETCHES
WIREFRAMES SKETCHES
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Guerilla testing shows:

· Users would like to explore recipes without signing up.

· BMI should be explained to users and why the app needs height      and weight

· Do not collect personal data as full name and birthday

· Add the feature of entering ingredients that a user has at home and look for recipes that contain these ingredients to eliminate food waste.

LOW FIDELITY WIREFRAMES
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USER TESTING REPORT

During the testing, we were trying to identify pain points of red routes of the app, such as finding recipes with ingredients the user has, diet restrictions and preferences filters, are useful, and identify if a shopping list feature recipe/ingredients are helpful. During five usability tests, we asked the user to complete tasks find and save recipes, use filters to find a recipe, and adjust diet preferences

Findings
Issue #1

In the saved recipe, users didn’t know how to find specific recipes:

• User was able to find the place where recipes are saved

• Users were confused about categories if they can change them

• Users want to find the recipe in their saved ones by using the search feature

Issue #2

Two-step registration progress was considered long for some users, and they prefer to skip it:

• Users want to be able to explore the recipe without registration

• The small text about weight and height to find the BMI was too small to be noticed by users

• Users asked if they skip, will be they able to complete it later

Issue #3

The smallest body text is too small to be noticed by users:

• A few users could not see the extra information about the BMI why the weight and height should be provided

• The menu list  is too small and dense to user press the particular one

Recomendations

• Incorporate the search in saved recipes

• Use images of recipes and horizontal scroll in each category

• Skip button should skip all registration steps

• Text about complete registrations progress at any time should be bigger

• Make the text in the menu list bigger, or make more space between lists.

FINAL DESIGN
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PROTOTYPE
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