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Project
Increasing marketers' productivity by 60% through Agentic AI experience
Collaborated cross-functionally to reimagine Marketo Engage's homepage with a personalized, AI-driven experience. The new design reduced user friction and increased marketing team efficiency by 60%.
Info
​Company
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Scope
0:1 (Redesign)
Duration
Four months
My role
Senior UX Designer
Team
1 front-end engineer, 1 AI/ML engineer, 2 PMs, Research team
"People who use AI will replace those who don't"
Adobe CEO, Shantanu Narayen
Solution
Business problem
Customer churn risk $750m/year
AI-driven competitors are disrupting the landscape, threatening $750M in annual churn for Marketo. A more intuitive, AI-enhanced experience is critical to drive retention and loyalty.
People problem
7.4 hours to first action
Users wait an average of 7.4 hours before taking their first meaningful action—largely due to product complexity. This signals a critical need to simplify the experience and reduce time-to-value.
Understanding the space
Software is nowhere it was even a year ago. We must capitalize on the AI revolution.
Exploration
How might we shift from “chat” AI to “do” AI, making every interaction impactful?
01: Rail AI assistant
AI assistant rail served its purpose. Now it's time to take AI Assistant interaction to the next level.
"Al Assistant should know who I am, what l'm working on, and proactively surface insights to optimize my workflows—before I even ask."
User voice
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02: Context aware AI assistant
An AI assistant that understands context, anticipates needs, and recommends next steps—just like a true human collaborator.
"A true assistant doesn't just answer questions-it understands my goal and guides me every step of the way to the solution."
User voice
Outcomes
Reduced time to first action to 8 min
Users waited over 7 hours before taking their first action—held back by complexity and unclear pathways. By introducing a context-aware AI assistant that recommends best next steps, we cut time-to-action down to just 8 minutes.
+65% of users using data insights
Before, most marketers weren’t using the platform’s data tools—missing out on critical insights. By integrating a context-aware AI assistant that surfaces relevant metrics and suggests actions, we drove a 65% increase in users leveraging data to inform decisions.
Key learnings
Clarity outweighs complexity in enterprise UX
Even powerful features lose value if users feel overwhelmed. Simplifying navigation and language helped users act faster and more confidently, reinforcing that clarity drives adoption in complex systems.
Drive productivity by injecting AI at the right moment
AI isn’t magic on its own—it’s most effective when surfaced contextually. We saw the biggest impact when AI nudges aligned with users' intent, reducing friction and accelerating decision-making.
Feedback
Scott Trafton
Design Manager
@Adobe
"I had the pleasure of working with Tanya at Adobe, and she is truly a fantastic UX designer. Her design skills, especially in Figma, are top-notch, and she brings both creativity and precision to everything she works on.
Beyond her technical expertise, Tanya is a hard worker who consistently delivers high-quality work, collaborates seamlessly with her team, and approaches challenges with a thoughtful, user-centered mindset. She’s also one of the most helpful, friendly and empathetic people I’ve worked with, making her a great team player and someone who naturally fosters a positive, supportive work environment."
